Robert D. Hisrich

Robert D. Hisrich is the Garvin Professor of Global Entrepreneurship and Director of the Walker Center for Global Entrepreneurship at Thunderbird. He is also president of H&B Associates, a marketing and management consulting firm he founded.

Robert D. Hisrich

Professor Hisrich received his B.A. from DePauw University, his M.B.A. and Ph.D. degrees from the University of Cincinnati, and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). Prior to joining Thunderbird, Dr. Hisrich held the A. Malachi Mixon, III Chaired Professor of Entrepreneurial Studies at the Weatherhead School of Management, Case Western Reserve University. Dr. Hisrich was a Fulbright Professor at the International Management Center in Budapest, Hungary in 1989. In 1990-91 he was again named a Fulbright Professor in Budapest at the Foundation for Small Enterprise Economic Development, where he also held the Alexander Hamilton Chair in Entrepreneurship. Dr. Hisrich has held visiting professorships at: the University of Ljubljana (Slovenia); the Technical University of Vienna (Austria); the University of Limerick (Ireland); the Queensland University of Technology (Australia); The University of Puerto Rico; and the Massachusetts Institute of Technology.

He has authored or co-authored 28 books, including Corporate Entrepreneurship, Technology Entrepreneurship, Governpreneurship, Entrepreneurship: Starting, Developing, and Managing a New Enterprise (translated into nine languages and now in its ninth edition), The 13 Biggest Mistakes that Derail Small Businesses and How to Avoid Them and Marketing. Dr. Hisrich has written over 300 articles on entrepreneurship, international business management, and venture capital, which have appeared in such journals as The Academy of Management Review, California Management Review, Columbia Journal of World Business, Journal of Business Venturing, Sloan Management Review, and Small Business Economics. He has served on the editorial boards of The Journal of Business Venturing, Entrepreneurship Theory and Practice, Journal of Small Business Management, and Journal of International Business and Entrepreneurship. Besides designing and delivering management and entrepreneurship programs to U.S. and foreign businesses and governments, particularly in transition economies, Dr. Hisrich has instituted academic and training programs such as the university/industry training program in Hungary, a high school teachers entrepreneurship training program in Russia, an Institute of International Entrepreneurship and Management in Russia, and an Entrepreneurship Center in Ukraine. 


Academic Background

  • University of Cincinnati 1971 Ph.D. Business Administration (Major in Marketing; Minors in Finance and Quantitative Methods)
  • University of Cincinnati 1969 M.B.A. Marketing
  • DePauw University 1966 B.A. English and Science
  • Member of the Faculty - University of Ljubljana (Slovenia) 2000-present Visiting Professor
  • Member of the Faculty - The Technical University of Vienna 2001-present
  • Visiting Professor (Austria)
  • Member of the Faculty - Donau University (Austria) 2002-present Visiting Professor
  • Member of the Faculty - Queensland University of Technology 2002-present
  • Visiting Professor (Australia)
  • Doctor Honoris Causa University of Miskolc (Hungary) 1996
  • Doctor Honoris Causa Chuvash State University (Russia) 1995

Awards and Honors

  • Member of Beta Gamma Sigma
  • Member of American Marketing Association, American Institute for Decision Sciences, and Product Management Association
  • Member of Outstanding Educators of America, 1975
  • Member of Who's Who in the East, 1977
  • Member of Who's Who Among Writers, 1984
  • Member - Faculty Salary and Benefits Committee
  • Member - Athletic Promotion Advisory Board
  • Member - Hillcrest Associates
  • Chairman - Board of Deacons and Bethel Teacher Trainer, Hopkinton Congregational Church
  • Advisor - Campus Crusade
  • Advisor - Student Management Consultants and Student Agency
  • Principal Investigator - $60,000 University Affiliate Program Grant in Ireland - United States Information Agency (USIA), 1985 - 1989
  • Principal Investigator, $20,000 General Electric Foundation Grant, 1990 - 1991
  • Principal Investigator, $190,000 USIA Grant in Hungary, 1991 - 1993
  • Principal Investigator, $405,000 Mellon Foundation Grant in Hungary, 1993-1996
  • Principal Investigator, $375,000 USIA Grant in Russia, 1993-1994
  • Principal Investigator, $69,650 Eurasia Foundation Grant in Russia, 1993-1995
  • Principal Investigator, $5,000 Occidental Gas and Petroleum Foundation Grant in Russia, 1993-1995
  • Principal Investigator, $429,000 Mellon Foundation Grant in Hungary, 1995-1999
  • Principal Investigator, $154,099 Eurasia Foundation Grant for Training in the Chuvash Republic, 1994-1995
  • Principal Investigator, $25,000 American Economic Foundation Grant for Training in the Chuvash Republic, 1994-1995
  • Principal Investigator, $50,000 Coca-Cola Foundation Grant for Developing the Coke Fellows Program in Russia, 1996-1997
  • Principal Investigator, $75,000 Coca-Cola Foundation Grant for Continuing the Coke Fellows Program in Russia and Hungary, 1998-1999
  • Principal Investigator, $50,000 Coca-Cola Foundation Grant for Continuing the Coke Fellows Program in Russia and Hungary, 1999-2000
  • Co-Principal Investigator, $22,500 Coleman Foundation Grant 2000-2001
  • Co-Principal Investigator, $22,500 NCIA Foundation Grant 2000-2001
  • Co-Principal Investigator, $600,000 NSF Grant 2002-2004
  • Principal Investigator, $42,000 Kauffman Foundation Grant for Developing
  • Bioscience Entrepreneurship Program 2003-2004
  • Associate Director - Case Western Reserve University's Science Entrepreneurship Program
  • Senior Research Fellow - IC2 Institute, University of Texas
  • Recipient - The Weatherhead School of Management Research Recognition Award - 1995-1996
  • Fulbright Professor - International Management Center (IMC) - Budapest, Hungary
  • Fulbright Professor (Holder of Alexander Hamilton Chair in Entrepreneurship) - Foundation for Small Enterprise Economic Development (SEED) - Budapest, Hungary
  • Director - Small Business Institute
  • Director - Small Business Development Center
  • Director - Venture Capital Exchange
  • Board of Elders - Kirk of the Hills Church
  • Board of Trustees - Tiffin University
  • Board of Trustees - Barrington College
  • Board of Trustees - Gordon College
  • Board of Visitors - DePauw University
  • Editorial Board - Ekonomicheskie Srategii
  • Editorial Board - Journal of Business Venturing
  • Editorial Board - Journal of Small Business and Enterprise Development
  • Editorial Board - Entrepreneurship, Theory and Practice
  • Editorial Board - Journal of Small Business Management
  • Editorial Board - Journal of International Business and Entrepreneurship
  • Editorial Board - Human Resource Development International Journal
  • Board of Directors - Oklahoma Private Enterprise Forum
  • Board of Directors - Geodyne Resources, Inc.
  • Board of Directors - Xeta Technology, Inc.
  • Board of Directors - Regional Family YMCA
  • Board of Directors - Midwest Energy Companies, Inc.
  • Board of Directors - Enterprise Development, Inc.
  • Board of Directors - Dumas Markt H.K.
  • Board of Directors - Tulsa Innovation Center
  • Board of Directors - Noteworthy Medical Systems, Inc.
  • Board of Directors - International Marketing and Research, Inc.
  • Board of Directors - The Bovaird Supply CompanyBoard of Directors - Jameson Inn, Inc.
  • Board of Directors - Jameson Inns, Inc.
  • Board of Directors - Cascia Hall Preparatory School

Projects and Research

  • Bank, hospital, and retail attitude and positioning studies.
  • Consumer and industrial manufacturer preference studies of advertising and advertising agencies.
  • Consumer awareness of various service functions.
  • Consumer and intermediate customer reaction studies of various advertising and promotional campaigns, packages, products and prices.
  • Consumer preference studies.
  • Consumer tracking studies.
  • Cost/benefit analysis of marketing activities.
  • Demand determination via market segmentation for proposed product and services.
  • Development and implementation of entrepreneurship.
  • Development and implementation of marketing and overall business plans.
  • Distribution studies on consumer and industrial goods.
  • Implementation of various marketing activities.
  • International market and distribution studies.
  • Location feasibility studies for shopping centers, industrial parks, multiple family dwelling units, and wholesale and retail outlets.
  • Market studies for consumer and industrial products and services.
  • Mathematical modeling for new products, distribution methods, and promotional expenditures.
  • Sampling and experimental design for consumer preference studies of various new products, promotions, packages, prices, and services.

Selected Clients

  • Alcoa Corporation American Cable Systems
  • American Greetings Corporation American Optical
  • BP Petroleum Boston Five
  • Citicorp Conoco
  • Corning Glass Data General
  • Digital Equipment Harrington Memorial Hospital
  • Hillenbrand Industries Kendall
  • Kroger L.F.E.
  • Ohio Cast Products Perkin-Elmer
  • St. Elizabeth's Hospital South Shore Bank
  • Toro Corporation Westinghouse
  • Zebco

 


Personal Note

  • Married with three daughters